Content standards
Guides should explain assumptions, limits, and tradeoffs. Product-selection content should avoid fake rankings, unsupported claims, and pressure tactics. Calculator pages should show formulas or assumptions clearly enough for readers to understand the result.
Every major guide should help a reader make a decision without needing a specific product database. That means explaining room size, installation constraints, energy use, noise, humidity, maintenance, and when the page's advice does not apply. Claims about safety, electrical load, refrigerant, or public heat risk should be conservative.
Buying pages should focus on selection criteria instead of fabricated “top ten” lists. If product recommendations or affiliate links are added later, they need documented sourcing, update dates, disclosure, and a process for removing outdated models.
Weather data
Climate pages must show source name, update time, cache age, stale status, and license status. Production climate pages require a commercially verified weather source and persistent cache before they are eligible for indexing or advertising.
Weather pages should never imply that they replace official warnings. The purpose is to connect current heat and humidity to home cooling choices, not to provide emergency forecasting, medical triage, or public safety instructions.
Corrections
Corrections are prioritized when they affect safety, running cost, sizing, installation constraints, or reader interpretation of current heat. Use the contact page with the URL and supporting source.
When a correction is accepted, the affected content should be updated directly and, where meaningful, reflected in the visible update date. Minor wording changes do not need a public correction note, but material changes to cost, safety, or data interpretation should be easy to trace internally.
Advertising boundaries
Ads must be visually distinct from editorial content and must not be labeled in a way that misleads readers. We do not encourage clicks, hide content behind ad interactions, or place ads on pages without meaningful content.
Editorial pages should be useful even when ads are disabled. Advertising may support the site, but it must not decide which troubleshooting advice appears, whether a calculator result is shown, or whether a particular cooling type is framed as the only acceptable option.
Review standards for new pages
The site uses a content inventory so coverage stays focused and reviewable. Each URL should have one H1, a unique title, a unique meta description, a matching canonical URL, enough substantive text, and internal links to related guides or tools. Pages should not contain unfinished draft markers, invented sample products, or thin content that exists only to hold ads.
Before a new city, category, or programmatic template is added, it should be checked against the same standard. Scaling the site only makes sense when the template can answer a real search question with data, context, and clear limits. If the page cannot do that yet, it should stay out of the sitemap.